The year 2019 was a very intense one for Inter Cars Capital Group. New initiatives, anniversaries and projects which generated emotions not only among industry professionals, but also among enthusiasts of motorization world - these are just a few of the events that happened within the last 12 months. What exactly happened and what can we expect in 2020?
Exciting attractions and positive emotions
The year 2019 seemed intensive from the very beginning. Starting from January, there was a great celebration in Arłamów town. It was the place, where in one of the most beautiful hotels in our country, the 20th anniversary of Q-Service Truck was organized. This event will surely be long-remembered by all the participants and members of the biggest independent chain of truck garages in Poland. New members joining the community, trusted ambassadors for the next two years, summary of previous activity, and also announcement of expansion plans are just some of the things that took place during the January weekend in Arłamów town.
The beginning of the year was also a time of starting new promotional campaigns - Supercar Club, Express Club and Around the World. Each of them was planned with adequate scale, in order to convince customers of Inter Cars that cooperation with Polish spare parts distributor can be beneficial from business point of view, but also provide extra experiences.
Customers participating in Supercar Club and Express Club have already collected their rewards. The first mentioned, on the turning of September and October had a chance to visit an exclusive Palace in Wojanów, which became a base for the whole event. This was also the point of starting their drives in the most luxurious and exclusive cars in the world to a stretch of road with over 400 km of beautiful mountain scenery of Sudeten mountains.
Whilst in December, over 300 winners of Express Club 2019 had a chance to see with their own eyes one of the most exclusive and luxurious countries in the world - United Arab Emirates. Ferrari World, Dubai seen from the terrace of the highest building in the world or a desert rally, these were just some of the attractions that have been prepared for them. And that was just the beginning, as the campaign Around the World started at the beginning of 2019 will have its culmination at the beginning of this year. And that is when additional 221 people shall travel in several directions, to get to know exotic parts of the globe.
New players on Polish market
2019 was also the year in which two new brands appeared on Polish market.
On the strength of agreement signed by Q-Service Truck, a company which is a part of Inter Cars Capital Group, the Company became an exclusive importer of Ford Trucks vehicles in Poland. The company also deals in trading automotive spare parts and used trucks. Currently the dealership chain of Ford Trucks Poland shall have 10 branches dealing with sales of trucks, maintenance and repairs, and later on, other branches shall be granted authorization to repair vehicles. It is worth emphasising that first trucks with Ford logo already found new owners.
Another new thing is joining forces of Q Service and Castrol Company. On the strength of agreement concluded between the companies, new quality on Polish market has been launched, and from the very beginning of its activity it has marked strongly its presence. The first steps were organization of a press conference for industry media and presentation of plans for the coming years. Soon after, people responsible for chain management announced plans for a marketing campaign focussed on the drivers and vehicle owners, supported by Piotr Gruszka and Zbigniew Bartman. The “Service Aces” campaign is a great prestige for the whole organization, moreover it will soon have another stages launched.
Consecutive openings of well-known events
We could not have forgotten back in 2019 about events which had already become a fixed part of event calendar for motorization fans. Here we are talking about Young Car Mechanic and Dub IT Inter Cars Tuning Festival.
Young Car Mechanic is an initiative which year by year generates a lot of positive emotions. On 25 and 26 May the Training Centre of Inter Cars was changed to a fight arena, where young adepts had their knowledge and mechanical skills verified – it was the place where mechanics from 7 European countries were fighting for the title of Young Car Mechanic 2019. 21 contestants were selected from out of 3,000 pupils, who were trying to get to the finale. The winner of the 3rd International Young Car Mechanic Contest was Eren Osman, representing Bulgaria.
It is worth reminding that is a contest for pupils from high schools, taking part in the above mentioned programme. Its main purpose is to find new talents in the area of automotive mechanics.
Another event, electrifying fans of vehicle modifications was Dub IT Inter Cars Tuning Festival. The best motorization companies, hundreds of tuning projects from Poland and not only, drift shows – these were just some of the attractions which could be found in the last weekend of June in Kielce Expo premises. Surely the last year's edition of Dub IT! Inter Cars Tuning Festival shall long be remembered by almost 17,000 guests, who came and visited the event.
Automotive industry digitisation
Managers responsible for development of Inter Cars very often emphasize the fact that process of digitisation and help in transformation of the industry is one of the main tasks for upcoming years. Confirmation of this thesis is inauguration of a project called System AI in 2019. The first step for garages was a series of trainings which were held all over the country.
One should note that System AI is an innovative undertaking that had never been seen on Polish market before. It enables garages to build their professional image and help them advance with their business up to premium class
Assuming that a doctor is to treat ill people, teacher is to educate and a mechanic is to deal with vehicle repairs, Inter Cars wants specialists of internet marketing and techniques to look after websites and on-line advertising campaigns of the garages. That is why garages that join the project will in return be given a modern, responsive website, integrated with Facebook Fanpage and Google Ads.
It is one of flagship projects of Inter Cars in the area of marketing, and it shall be dynamically developed in 2020. More information to be found at https://intercars.com.pl/ or https://intercars.fasttony.com/pl/
Sports people associated with Inter Cars are also on the top!
Winning the title of second vice-champion of Poland in drift, participation in prestigious finale of Gymkhana GRiD, and also meeting with Ken Block and Richard Hammond – in short these are the greatest successes of Bartosz Ostałowski in the year 2019. Undoubtedly: this has been one of the best seasons in the career of the Ambassador of Inter Cars, who holds a FIA licence, but drives his car with legs only.
Inter Cars is a company which has motorsport in its DNA. Cooperation with Bartek is the best confirmation of this. Possibility of supporting him and observing his development, fight and overcoming difficulties really provides us lots of emotions. Cooperation with him is a great pleasure for us and at the same time a confirmation of our values: entrepreneurship, passion and involvement, and we are under a great impression of how big inspiration for young people he can be. We are proud of this cooperation and we do believe that in the coming years we will be able to celebrate further, spectacular successes. Both for Inter Cars and for Bartek Ostałowski it was a very intensive year of hard work and concentration. We are looking into the future with optimism and we shall continue supporting his great talent and charisma. In the year of 30th anniversary of Inter Cars business activity we cannot forget about our ambassador!
– said Joanna Król, Deputy Director for PR and International Communication at Inter Cars.
Another sportsman widely associated with Inter Cars, and especially with Gorzów Group, is Bartosz Zmarzlik. He also recorded a successful year. All this thanks to winning a promotion to the finale of speedway racing Grand Prix in Toruń, which enabled him to win the title of Individual World Champion. Up to now it has been the greatest success in the career of the 25-year-old sportsman. Bartek Zmarzlik was also the main celebrity in 83rd issue of Wiadomości IC, which was published at the end of August.
ILS grows bigger
2019 was also an intense time for people responsible for logistics processes at Inter Cars. ILS European Logistics and Development Centre in Zakroczym, thanks to a construction of fifth hall started last year, enters the year 2020 with new possibilities. At the beginning of the year, new part of the premises will be approved for use, providing an extra floor space of 22,000 m². After the investment has been finished, the floor space of warehouses in ILS Centre Zakroczym shall reach impressive 67,000 m², i.e. the size of over 9 football pitches.
Environmental care
We also have to mention the Bio Service department which, out of concern for customers and environment, helps garage owners adapt their businesses to changing law regulations. Data Base of Waste and matters connected with its implementation in a garage, has recently been a very hot topic in garages, disturbing daily activities of garage owners. Fortunately specialists from Bio Service can help them go through the whole process without unnecessary negative emotions, making their business environmentally and ecosystem friendly.
Rewards
In 2019 Inter Cars Capital Group once again won rewards in multiple areas. Among numerous rewards, special emphasis go to those which were awarded by appreciated economical publishers. Among them we can find such plebiscites like 100 rank of biggest domestic exporters by Forbes magazine, Eagle of Polish Economy by Wprost magazine, 2,000 Rank of the biggest Polish companies by Rzeczpospolita newspaper and the title of Transparent Company of the Year - a rank by Warsaw Stock Exchange.
These and many other plebiscites are a confirmation of how intensive and fruitful the year was for Inter Cars.
Plans
Plans of Inter Cars Capital Group for the year 2020 are really ambitious. Managers responsible for development of the company want to continue the projects that have been started. Ford Trucks, Q Service Castrol and System AI are just a few of those that will be continued in the following years.
The year 2020 is also the 30th anniversary of the Company, i.e. time for celebrating, but in a slightly different form, than it used to be in case of previous anniversaries.
This year we are celebrating the 30th anniversary of Inter Cars Company. Maybe some will be disappointed, but there will not be one huge event on this occasion. We have a pragmatic approach to the anniversary. We do not see the need of organizing one big expo, which in the past was aimed to build brand awareness of Inter Cars. Among garages we now have 100% recognisability of the brand. For the 30the anniversary we are turning round the situation – we want to be a partner for garages and instead of one bug event we are organizing multiple meetings with our Customers in branches. We want to be close to garages, in order to conduct a dialogue and learn what we can improve, where we have gaps in our offer, in what segments we are not adapted to the market and what trainings are missing. In this pragmatic way we shall be celebrating our 30th anniversary. It is not about a huge party, but about doing business together.
