Q Service Castrol repair garages chain is not slowing down and is getting ready for further expansion on Polish market. During a press conference, organized on the premises of one of the newly open garages, representatives of this undertaking reminded of assumptions of the project and presented the plans for development.
Strong partnership - advantage for garages
Cooperation with Castrol brand is not only on professional level. It is something more, something I have a great sentiment for. These are recollections from rallies, when Q Service logo was presented for the first time on my car. At that time my father created the whole idea of creating a chain of garages and it was a way of promoting that. Very soon Castrol joined us and supported in the competitions in the country and on international racing tracks. I am sure, that also our customers associate Castrol brand with positive emotions, competition and top quality
said Maciej Oleksowicz President of the Management Board of Inter Cars SA.
added Heike van de Kerkhof, Vice-president of Castrol in Europe.
Joined powers of the two leaders, long-standing business partners, resulted in a really transparent concept of creating a strong, professional and recognizable brand of servicing garage chain Q Service Castrol. Inter Cars Company as the owner of the brand offers its know-how and 20-years of experience in running the current Q Service chain. Strategic partner of the chain is Castrol Company, offering oils and lubricants, which won trust of car drivers worldwide. This partnership will make associated garages making their position on the market much stronger, and this is what we care about the most
summarized Joanna Król.
Strong foundation
For 29 years we have been supporting automotive garages, as Inter Cars is developing only as strong, as its customers are developing
said Wojciech Twaróg, Member of the Management Board of Inter Cars SA.
We are aware of this synergy. We have 20 years of experience in developing automotive repair garages and together with Castrol brand we want to open a new chapter in our history. We are creating an innovative concept of garages, which whom now on shall be setting new trends and standards in the industry of independent repair garages. Today the most important factors in the industry are complexity of provided services and quality. Our message to the drivers – Do it for me is: comfort for the consumer, convenience and time. The driver expects having everything connected with the core to be done for him in one place and with top quality, in the shortest possible time. This is the attitude presented by Q Service Castrol garage chain
– said W. Twaróg.
For 120 years Castrol have been looking after the drivers and their vehicles. It was then, when in London the first outlet selling lubricants for agro machinery was created. The driving factor for creating one of the most innovative products for those times was the willingness to provide customers solutions which were to meet growing needs of customers, even at that time. The second thing which made us different was the marketing - creator of Castrol brand put his banners on sporting events and speed record breaking trials. These were the two foundations on which Castrol is based till today - technology and marketing. Today, together with Inter Cars, we are creating something innovative, a garage chain, which in my opinion will be the best on the market
- said Piotr Sokołowski, Castrol Sales Director for CEE.
Hard data
43% of garage owners want to associate in garage chains, and the result is higher every year. Whilst garages which are already a part of a chain, are pleased with their presence in the structures of this type of organization. This allows them to focus on their work, i.e. repairing cars. We, in turn, provide them tools, which enable development of services and reaching end customer
said Marta Ciesielska, Manager of Garage Chains department.
In the last 8 years the number of orders „Do it for me”, where a customer leaves his car with the keys and expects comprehensive service, went up by 60%. The second point that the drivers pay attention to is the price. We are a cost sensitive market, but it is not about the lowest price of products or services, but about reasonable expenditure. The price was listed by 42% of respondents. What is really constructive, 39% of drivers, list trust as an important factor when choosing their service centre. And we do want to build that trust.
– said Tarek Hamed, Marketing Activation Manager Castrol in Central and Eastern Europe.
